Deskconnect valuation2/19/2023 ![]() When a customer buys an apple product, they enter the Apple universe. They might be entering into areas in which they lack competencies remember the failure of Apple maps. Entering into Area of Non-CompetencyĪpple is rapidly expanding into new services such as video content streaming, game streaming, payment services (credit cards) – competing with the dominant players such as Netflix, Disney, Citi, Chase, Paypal, etc. Apple marketing relies heavily on its iconic and flagship retail stores.īecause of their success, Apple does not feel the need to have excessive spending towards advertisement in comparison to other big brands such as P&G, Pepsi, Verizon, and Coca Cola etc. Limited Advertisement & PromotionsĪpple has solidified their grounds by establishing loyal customers, even with limited advertising resources. Low-Income consumers can’t simply afford Apple products.ĭue to their premium pricing, only middle or high-earning individuals can afford their products. The products are priced for middle and high-income consumers. High Priced P roductsĪpple’s products can be considered a luxury due to their premium prices. Recently, Apple has introduced many new services, such as Apple TV+, Apple news+ , Apple Card (credit card services), Apple Arcade (game subscription), and Apple Fitness+ etc.Īpple’s Weaknesses 1. For example, about 19% of Apple’s annual revenue ($68 B out of $365 B in FY 21) came from its services, which is the second biggest contributor to its revenue after the iPhone (52% of its revenue).Īpple’s services include digital content stores, streaming services, iCloud, AppleCare, and payment services etc. Expansion in servicesĪpple has been expanding its services portfolio for many years. These reusable parts are then categorized and safely stored so they can be used for new manufacturing. Liam is designed to yield as many reusable parts as possible. It strips them all the way down to a single bolt. Liam is an iPhone recycling robot that breaks down and dissects an iPhone. Sustainability made Possible through Liam For example, Apple spends $21.9 Billion (about 6%) of its revenue in R&D. Apple continues to invest a substantial amount of money in research and development for future growth and a competitive edge. Careful study and extensive research is performed to help understand customer needs and market trends. Proficient Research & DevelopmentĪpple puts dedication into its product designs. Professionals prefer high-performance technology such as Mac Pro or iMacs for visual design, animation, video production, and other creative work. Apple offers top-quality technology solutions for every corporation’s needs. It isn’t big news that Apple is a favorable brand in corporate offices, especially among creative professionals. ![]()
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